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How Google My Business can benefit local businesses in Australia!

Resmi Rez • 2 April 2022

If you're like most people, you probably turn to Google when looking for a new business to visit. It's important for businesses of all sizes to have an online presence so that customers can find them and learn more about their products and services. Google My Business provides free tools for businesses to manage their online presence across Google, including Search and Maps. For example, when someone searches "cake shops near me," they might see your business in the search results or if they're using Maps to look up directions, they'll see your business listed on the map as well as your contact information and hours of operation.


Local business owners in Australia can benefit from Google My Business by gaining a stronger digital presence. As more and more customers use the internet to find local businesses, having a Google My Business page ensures that your business is easy to find online.

Google My Business provides a space for your business to share its contact information, hours of operation, and more. Photos and videos can be added to your profile to give potential clients an inside look at your business, as well as reviews from past customers. Google My Business also makes it easy for people to contact the company by allowing them to call you directly from the search results.



It also helps local businesses to increase the website traffic and connect with potential customers in their area who are searching for the products or services they offer. Google provides several tools to local businesses like google posts, messaging, insights etc., which helps them connect with the customers directly and also know about their business performance on google search or maps.


It also allows customers to leave testimonials and reviews of your product or services. This is a great tool for local businesses because it allows you to build trust with potential customers before they even visit your website. It will also help you improve your SEO rankings because Google considers all customer reviews when ranking websites in local searches.


How to go about it?

The first step in creating a successful Google Business profile is to make sure you have claimed it for your local business! To do this, go to: google.com/business

If you haven’t already claimed your listing, you should be able to search for your business by name. It may be easier to claim the profile if it already exists, but if not, you can click the link that says “Add your business to Google” and create one.


Once you’ve located or created your Google My Business profile, make sure that all of the information is correct. Claim and verify your business page so you can add business details, upload photos and more. Verifying your business account on Google is pretty simple.

There are three main ways to do it, and you can pick the one that makes sense for your business.


The first way is postcard verification. It’s available to all businesses. If this is the method you choose, you’ll need to enter your business address. A postcard will then be sent to that address, and you can use the code on the card to verify your account. You might also be able to verify your account by phone or email. These methods aren’t available for every business, so check to see whether these options are available for you.


It's so important that your business accurately describes who you are and what you offer. Please make sure that all of your information is correct and add any missing or relevant information. The data entered must be accurate and consistent across all other listings online as well. Don't forget to include any keywords related to your industry.


Google My Business is a great way to connect with new customers, whether they're searching for you on Google Search or Maps. Don't miss out on getting seen by people who are looking for you. Sign up for Google My Business today.

How Voice Search Can Help Businesses In Australia

29 March 2022
As the use of voice search on mobile devices continues to increase in Australia, businesses need to make sure that their website is optimized for voice search. To help your business take advantage of this growing trend, we'll talk about how voice search work and why it's important for businesses. According to the research conducted by Edison Research over one-quarter of Australians age 12 and up, or roughly 5.6 million people, own a smart speaker. The Smart Audio Report Australia also shows that user satisfaction and intention to purchase are high, with an estimated 8.7 million additional devices being added to Australian households in the near future. Of current smart speaker owners, 88% use them in a typical week and 67% use them daily. 61% of owners plan on purchasing another device in the future, and 38% of non-owners say they are at least somewhat likely to purchase one in the next six months. Voice search has become a widely-adopted feature in Australian homes, with over half of Australians now owning at least one in-home voice assistant. These voice assistants have become the norm for many, and are relied upon for everything from grocery shopping to music streaming to home security. We've written this guide to help you understand how voice search works and what it means for your business. Voice search is a type of search that involves using a digital device to verbally ask questions. When you want to know what time it is, you might say, "Hey Google, what time is it?" or if you wanted to know the best way to use a voice search strategy to help your business in Australia, you might say, "Hey Siri, how can I use a voice search strategy to help my Australian business?" If you’ve been following the tech news lately, you have probably seen voice search popping up more frequently. It's actually a trend that's been picking up momentum for the last few years and it doesn't look like it'll slow down anytime soon. Because voice search has already taken over the future, and if you aren't prepared for it, your business is going to be left behind. If you are an established business, you must be aware of the far-reaching impact that search engines have had on businesses and marketing in general. Search engines like Google, Yahoo and Bing have revolutionized the way businesses reach their target audience. What's more? With the advent of voice assistants like Siri, Alexa, Cortana and Google Assistant, there is a new opportunity for businesses to reach out to their target audience in a more convenient way! There are lots of reasons to think about how your business can capitalize on the growth of voice search. Many businesses have yet to develop an effective strategy for voice search and optimization, but by introducing it into your business before it becomes standard practice, you can make sure that when your customers search for you by voice, they find you first. 
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