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As the use of voice search on mobile devices continues to increase in Australia, businesses need to make sure that their website is optimized for voice search. To help your business take advantage of this growing trend, we'll talk about how voice search work and why it's important for businesses. According to the research conducted by Edison Research over one-quarter of Australians age 12 and up, or roughly 5.6 million people, own a smart speaker. The Smart Audio Report Australia also shows that user satisfaction and intention to purchase are high, with an estimated 8.7 million additional devices being added to Australian households in the near future. Of current smart speaker owners, 88% use them in a typical week and 67% use them daily. 61% of owners plan on purchasing another device in the future, and 38% of non-owners say they are at least somewhat likely to purchase one in the next six months. Voice search has become a widely-adopted feature in Australian homes, with over half of Australians now owning at least one in-home voice assistant. These voice assistants have become the norm for many, and are relied upon for everything from grocery shopping to music streaming to home security. We've written this guide to help you understand how voice search works and what it means for your business. Voice search is a type of search that involves using a digital device to verbally ask questions. When you want to know what time it is, you might say, "Hey Google, what time is it?" or if you wanted to know the best way to use a voice search strategy to help your business in Australia, you might say, "Hey Siri, how can I use a voice search strategy to help my Australian business?" If you’ve been following the tech news lately, you have probably seen voice search popping up more frequently. It's actually a trend that's been picking up momentum for the last few years and it doesn't look like it'll slow down anytime soon. Because voice search has already taken over the future, and if you aren't prepared for it, your business is going to be left behind. If you are an established business, you must be aware of the far-reaching impact that search engines have had on businesses and marketing in general. Search engines like Google, Yahoo and Bing have revolutionized the way businesses reach their target audience. What's more? With the advent of voice assistants like Siri, Alexa, Cortana and Google Assistant, there is a new opportunity for businesses to reach out to their target audience in a more convenient way! There are lots of reasons to think about how your business can capitalize on the growth of voice search. Many businesses have yet to develop an effective strategy for voice search and optimization, but by introducing it into your business before it becomes standard practice, you can make sure that when your customers search for you by voice, they find you first.