Programmatic Media Buying

Programmatic Media Buying

Programmatic Media Buying Experts In Australia

The process of purchasing online ads through automation is known as programmatic advertising. With this method, advertisers are able to purchase their ads in real-time by automatically bidding on available spaces through an automated bidding system.Programmatic technology enables advertisers to increase the number of exposures for their brands and to reach their desired audience more efficiently.

How does it work?
Programmatic advertising works by using an automated system called real-time bidding (RTB) to purchase ad spaces from websites and publishers in real-time. The process works by setting up an auction for every single ad space that becomes available on a website or publisher's webpage. Advertisers will place bids for each space using the information they have about the user who will be viewing the ad.
The bid amount is calculated based on how likely it is that the user will click on the ad and perform a desired action such as making a purchase, signing up for something, or visiting a website. 

If you've ever felt frustrated with the complexity of doing programmatic advertising, you're not alone.

We have one word for you: DV360—the best-of-breed programmatic advertising technology platform offered by Google.

With DV360, advertisers can set preferences for their ads across a broad range of publishers and ad exchanges, and then just let the technology do its thing.

DV360 uses smart algorithms to determine the best way to reach your target audiences, at the lowest cost possible.

The DV360 platform also comes with a robust reporting suite that allows advertisers to analyse their campaigns in great detail so they can make smarter judgments about how to optimize their ad buys moving forward.

With Stroberri’s programmatic advertising management services, you will get the maximum benefits of your programmatic advertising budget. We have experienced account managers who will help you optimize your account and realize the full potential of your investment in programmatic advertising.
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